Master Marketing Monkey

How good is your I.Q. when it comes to marketing? Test your marketing knowledge by taking the Marketing Monkey Trivia Contest and find out how many bananas you are worth. (The more questions you get correct, the more bananas you deserve!)
 
1. While in most cases a paid press release distribution service will provide you with a more comprehensive delivery of your news release to the media, there are literally dozens of free distribution services you can take advantage of as well including: 1888PressRelease.com, eCommWire.com, and i-Newswire.com to name just a few. True or False.

2. “A Hershey a day helps you work, rest and play,” is a famous slogan for Hershey candy. True or False.

3. Ryze.com is a free social networking website designed to link business professionals. True or False.

4. Betty Crocker is a fictitious character developed by the Washburn Crosby Company way back in 1921 as a means of giving a personalized response to consumer product questions. Betty was selected because of its cheery, All-American name connotation. The last name Crocker was chosen to honor William Crocker, a Washburn Crosby Company director. True or False.

5. In 1882, Procter & Gamble Co. begins advertising Ivory soap with an unprecedented budget of $11,000. True or False.

6. In 1954, CBS became the largest advertising medium in the world. True or False.

7. Technorati, an Internet search engine for searching blogs, calculated that as of June 2008, there were 112.8 million blogs worldwide. Obviously, blogging, a way of providing online commentary on anything under the sun, is here to stay. True or False.

8. Ghostwriter is a type of font in the Typewriter Font family. True or False.

9. Direct mail is the most heavily used direct marketing medium, and its popularity continues to grow despite postage increases. True or False.

10. Talk about poor branding: throughout its existence General Motors’ Chevy Nova never sold well in any Spanish country anywhere in the world. Why? Because “No va” means “it doesn’t go” in Spanish. True or False.

11. Thinking out of the box when it comes to marketing is certainly nothing new. Back in 1984, for example, a Canadian farmer began renting advertising space on his cows. True or False.

12. According to the Outdoor Advertising Association of America, even those sales were down in terms of outdoor spending in 2008, companies spent nearly $2 billion in outdoor advertising. True or False.

Answers:
1. True.
2. False. That slogan is for Mars candy, not Hershey candy.
3. True.
4. True.
5. True.
6. True.
7. True.
8. True.
9. True.
10. True.
11. True.
12. False. The actual figure is $6.9 billion, or nearly $7 billion spent by companies on outdoor advertising. That’s a whole lot of billboards!
* (Got 6 correct – congratulations, you deserve one banana.)
* (Got 7-9 correct – congratulations, you earned yourself three bananas.)
* (Got 10 correct – congratulations, you get to go home with six bananas.)
* (Got 11 or all 12 correct – congratulations, you have just earned yourself a dozen bananas!)